Who we are

OUR MISSION

 

A HERITAGE THAT MUST BE PRESERVED

 

Founded in 1932, the Consorzio per la tutela dell’Asti has a very clear objective: to do whatever is necessary to safeguard, enhance and promote, in Italy and around the world, Asti and Moscato d’Asti wines. These two premium products are leaders in the segment of quality “sweet” wines and sparkling wines and they represent a vast background of culture, memories, traditions, knowledge and stories of entire family lineages that have dedicated their entire lives to sacrifice and commitment to their vineyards.

Asti docg and Moscato d’Asti docg embody the strong, tenacious and resilient side of Italy, driven by the desire and the ambition to make their territory and its values known around the world, informing consumers so that they can be fully aware of the value of their choice.

The Consortium currently brings together more than 174 must producers, sparkling wine firms and cooperatives, as well as 1,800 wine growers.

 

The aims of the Consortium are to:

  1. Provide technical assistance, draw up study proposals and business and economic assessments to enhance the value of the Designation.
  1. Protect and safeguard the Designation from violations, unfair competition and forgery.
  1. Carry out activities involving protection, promotion, consumer information, enhancement and general care of the interests of the Designation on behalf of all the members included in the Designation surveillance systems.
  1. Implement supply control policies to improve the coordination of market access for the Designation, after consulting the category representatives.
  1. Define plans to improve product quality.
  1. Act in administrative and judicial courts, in Italy and abroad, to protect and safeguard the Designation and to protect the interests and rights of the producers.
  1. Perform surveillance activities, mainly in the market.

THE ACTIVITIES

 

A PHILOSOPHY OF QUALITY

 

To preserve this cultural and historical heritage, the Consortium has to act on many fronts. Among its various activities there are the promotion (at a local level, in Italy and in the world) and the improvement of the processing features of Moscato d’Asti docg and Asti docg. It’s a matter of “philosophy of quality”, founded on some key steps that have always steered the production of these wines: from growing Moscato d’Asti grapes to the making, bottling and marketing of the wines obtained from this extraordinarily aromatic variety.

Furthermore, the Consortium encourages the spread of this vine variety in suitable territories and promotes the advancement of oenological processes. It carries out studies in the wine sector and performs a surveillance activity to prevent misuse of the brand, implementing accurate and proven control and registration plans.

 

Thanks to the Consorzio dell’Asti, the consumer is offered an important, advanced protection. The traceability of each bottle makes it possible to check in real time the product’s journey, from harvesting to the shop shelf.

All these activities reveal the affection and energy surrounding these two products, examples of that part of Italy that still believes in the value of its land and local produce and of the Italian capacity to make both extraordinary.

THE OFFICES

 

WELCOME TO THE HOME OF ASTI

 

Known as the “Home of Asti”, Palazzo Gastaldi, which looks onto piazza Roma, in the very centre of the town of Asti, is the appropriate seat of the Consortium. Reflecting tradition, history and elegance in every detail, this venue perfectly matches the exclusive features of the wines it represents.

Designed in 1898, the palace is a fine example of the Art-Nouveau style that was so popular at the end of the XIX century.

Sold by the Gastaldi family to the Consortium, it was subjected to a complete makeover in order to transform it into the headquarters of the institution.

But even today, in the halls of Palazzo Gastaldi there lingers an atmosphere of bygone days, following a path that describes the history and the spirit of the Consortium since the very beginning. A place representing a unique territory, a unique wine and a unique designation.

The analytical laboratory, provided with state of the art equipment, is instead located in Isola d’Asti, in a modern building constructed in 2001. It is here that samples of grapes and wine are analysed and doc and docg eligibility tests and research are performed.