DISCOVER PRODUCERS
Decoration Lorenzo Sonego - Ambassador per Consorzio dell'Asti DOCG
BRAND AMBASSADOR

LORENZO SONEGO

The Consorzio’s sports ambassador

Discover the dynamic side of the designation.

RAISE A GLASS WITH
THE CHAMPION OF ASTI DOCG

Lorenzo Sonego, a.k.a. “Sonny”, is evidence of how Asti DOCG supports and celebrates the peak moments of sports and conviviality. Known for his tenacity and perseverance, the young tennis pro from Turin exports the values of the designation worldwide, exemplifying the fundamental principles shared by sports and the long tradition of the Consorzio’s wines. Born in Piedmont, he is the perfect spokesman for the pride of place that leads to great things.